Hi, I'm Anshu.I design complex product systems,as they scale.
I like working on data heavy tools where accuracy, speed, and clarity fight each other. My strength is decision discipline: defining boundaries, aligning constraints, and simplifying without flattening.
Currently working as Lead Product Designer at Synaptic.
01
Selected Work
Featured project
From Profile Page to Work Surface
Rebuilt a high-traffic company page into a preference-aware surface. Recurring requests dropped by more than three-quarters.
↓ >75%
Requests
Nearly 2×
Page share
2 mo
Timeline
Read case study →
Lead Product Designer · 2024
Native Mobile, Built from Zero
iOS + Android from scratch — IA, design system, dark mode. Shipped to App Store in ~8 weeks. Strong organic adoption.
Mobile & Systems
Lead Product Designer · 2023
30+ Pages Under One Navigation
Replaced 6-year-old tab navigation with a unified sidebar across 30+ pages in 10 days. Near-zero nav support tickets.
Strategy & IA
Lead Product Designer · 2024
Signal Taxonomy for a Large-Scale People Dataset
No PM — I defined the product. 14 founder signals shipped across 4 surfaces.
Data Visualization
02
Capabilities
Product Strategy
Defined the signal taxonomy for a large-scale people dataset with no PM. 14 signals shipped across 4 categories.
Systems Thinking
Unified 30+ pages under one sidebar, replacing 6-year-old tab navigation. Near-zero nav support tickets after launch.
Execution
Built native mobile app from zero — IA, design system, dark mode. iOS + Android shipped in ~8 weeks. MAU grew ~5× post-launch.