About
I'm Anshu—a product designer who believes good design is invisible.
For the past 6 years, I've been designing data-intensive B2B products at Synaptic, helping VCs and enterprise teams make high-stakes decisions with confidence.
I specialize in turning complex data into clarity—through thoughtful information architecture, interaction design, and design systems that scale.
Now
Reading
Thinking in Systems by Donella Meadows
Listening
Prateek Kuhad and ambient lo-fi
Building
This portfolio—treating it as a product
From architecture to product design
My path to product design wasn't conventional. I trained as an architect, learning to think in systems and constraints before a single line is drawn.
That foundation shapes how I approach digital products today. I see the structure beneath the surface—the information architecture, the component relationships, the user journeys that connect everything together.
At Synaptic, I've had the privilege of designing ~90% of the current platform, from navigation systems spanning 105+ pages to advanced filtering that replaced custom SQL queries with self-serve interfaces.
Experience
2019–Present
Lead Product Designer
Synaptic
2017–2019
Product Designer
Synaptic
2015–2017
Junior Architect
Architecture Studio
Values
Outcomes over outputs
I measure success by impact, not artifacts. A shipped feature that changes behavior matters more than a polished mockup that sits in Figma.
Constraints are creative
Technical limits, tight timelines, and scope boundaries aren't obstacles—they're the frame that focuses the work.
Clarity beats cleverness
The best design disappears. If users notice the interface, something's wrong. I optimize for understanding, not aesthetic flex.
Own the whole loop
I follow work through to production, QA my own designs in staging, and iterate based on real usage—not just hand off and hope.
Tools
Design
- Figma
- Figjam
- Framer
- Principle
Code
- HTML/CSS
- React basics
- Tailwind
- Git
Research
- User interviews
- Usability testing
- Analytics
- Hotjar
Collaboration
- Notion
- Linear
- Slack
- Loom
I'm open to Lead Product Designer roles in B2B SaaS, particularly data-intensive platforms. If you're building complex tools for professionals, let's talk.
Get in touch