Anshu Pal
Lead Product Designer — B2B SaaS, Data Products
Dubai / Singapore (open)
Snapshot
Lead Product Designer with 4+ years building data-intensive B2B SaaS platforms. I solve complex information problems—turning raw data into actionable insights through thoughtful IA, interaction design, and systems thinking.
Proven track record shipping high-impact features used by VCs and enterprise teams. I thrive in ambiguous problem spaces where design has to bridge user needs, technical constraints, and business goals.
Strengths
Impact Highlights
Selected Work
Employee Metrics
Rebuilt employee data layer after new aggregator—shipped Employee Movement, now standard in VC IC decks
Founder Signals
Designed 14 founder signals across 4 categories to surface high-signal founders from 750M profiles
Side Navigation IA
Replaced 7-year-old tabbed interface with unified side nav—99% adoption, only 1 user reverted
Mobile App 2.0
Designed mobile app delivering 87% of web capabilities in 3 months on new design system
Experience
Lead Product Designer
Synaptic
- • Connect product business goals with user experience across platform initiatives
- • Sole design + product POC for SourcingIQ customer requests; handling product requests for 42 customers
- • Led product and design for critical platform updates and features of 2025; owned planning, design, execution
Product Designer
Synaptic
- • Major impact: platform revamp — transformed IA, redesigned major detail pages, led visual refresh
- • Gatekeeper of design system for two products — mentoring team, advocating component usage, adding/modifying components
- • Analyzed customer stories to address pain points and define yearly goals to reduce churn risk
Associate Product Designer
Synaptic
- • Owned end-to-end creation of new Design System 2.0 and transition from 5-year-old legacy system
- • Worked heavily on data components (tables/charts) — research, design improvements, UX refinements
- • Major impact: designed new mobile app delivering ~87% of web app capabilities in 3 months; built on new design system
Product Design Intern
Synaptic
- • Revamped components in existing design system; research, design, FE collaboration
- • Created Notion/Figma documentation for component usage guidelines and best practices
Architect & Designer
Vastu Architects / Aaquib Wani Designs
- • Consultant at Vastu Architects; designer at Aaquib Wani Designs
- • Freelance spatial design projects focusing on residential and commercial spaces
Capabilities
Product & Strategy
- • Product discovery & user research
- • Information architecture & taxonomy design
- • Data visualization strategy
- • Feature prioritization & roadmapping
- • Stakeholder alignment & communication
Systems & Craft
- • Design systems (creation, governance, scaling)
- • Component libraries (Figma + coded)
- • Interaction design & microinteractions
- • Responsive & mobile-first design
- • Accessibility (WCAG compliance)
- • Design tokens & theming
Execution & Collaboration
- • Cross-functional collaboration (Eng, PM, Data)
- • Agile/sprint workflows
- • Frontend collaboration (React, Tailwind)
- • Design QA & implementation review
- • Mentoring junior designers
- • Presenting to executives & customers
How I Work
- • Data-first: I read API docs and run queries before designing—prevents costly rework
- • Systems thinker: I design for scale, not just the immediate feature
- • Bias toward shipping: I scope ruthlessly to hit deadlines without sacrificing quality
- • Principle-driven decisions: Every choice filters through clear design principles
- • Close to code: I collaborate directly with engineers and understand technical constraints
- • User-centered but business-aware: I balance user needs with product goals